Privacy Policy

Last Updated: January 16, 2026

The Home Front Group ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account or create a profile
  • Submit a property search or inquiry
  • Request information about properties or services
  • Sign up for newsletters or alerts
  • Contact us via email, phone, or contact forms
  • Schedule property showings or appointments

This information may include: name, email address, phone number, mailing address, property preferences, buying/selling timeline, and other information you choose to provide.

Automatically Collected Information

When you visit our website, we automatically collect certain information, including:

  • IP address and device information
  • Browser type and version
  • Pages visited and time spent on pages
  • Referring website or source
  • Property searches and saved properties
  • Cookies and similar tracking technologies

MLS and Property Data

We display property listings from Multiple Listing Services (MLS). When you view or interact with property listings, we may track your activity to provide better service and relevant property recommendations.

How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our services
  • Connect you with real estate agents and properties
  • Respond to your inquiries and provide customer support
  • Send you property alerts, market updates, and newsletters
  • Improve and personalize your experience
  • Analyze website usage and trends
  • Prevent fraud and ensure security
  • Comply with legal obligations
  • Send administrative information and service updates
  • Market our services (with your consent)

How We Share Your Information

We may share your information with:

  • Real Estate Agents: We share your contact information and property preferences with our agents to help you find properties and provide services.
  • Service Providers: We use third-party service providers for hosting, analytics, email delivery, and other business operations.
  • MLS Partners: We comply with MLS rules and regulations regarding data usage and may share information as required by MLS agreements.
  • Legal Requirements: We may disclose information to comply with legal obligations, court orders, or government requests.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

We do not sell your personal information to third parties.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Secure server infrastructure (SSL/TLS)
  • Regular security audits and updates
  • Access controls and authentication
  • Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Privacy Rights

You have the right to:

  • Access: Request a copy of your personal information
  • Correct: Update or correct inaccurate information
  • Delete: Request deletion of your personal information
  • Opt-Out: Unsubscribe from marketing communications
  • Restrict: Limit how we use your information
  • Data Portability: Receive your data in a portable format

To exercise these rights, please contact us using the information below.

Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us:

  • Remember your preferences and settings
  • Understand how you use our website
  • Improve website performance
  • Provide personalized property recommendations
  • Deliver targeted advertising (with your consent)

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

The Home Front Group

123 Main Street

St. Louis, MO 63101

Email: info@thehomefrontgroup.com

Phone: (555) 123-4567